AM
Arizona Muse
DIRT Charity
Model, Sustainability Consultant, Earth Activist and Founder of DIRT Charity
Arizona Muse, renowned fashion model and earth activist, has evolved into a passionate advocate for regenerative farming and soil health. Once named “the new face of American fashion” by Vogue’s Anna Wintour, Arizona’s career has spanned over 40 Vogue covers and collaborations with top brands like Prada, Yves Saint Laurent, and Chanel. However, it was her exploration of the lifecycle of clothes that sparked a deeper commitment to sustainability. Through her work with DIRT, a charity she has set up three years ago, Arizona promotes regenerative farming practices and helps brands adopt sustainable strategies.
Her recent initiative includes partnering with the Founders Forum Group to launch a climate conference focused on sustainable fashion, agriculture and investment. This reflects her broader mission to raise awareness about the climate crisis and promote tangible solutions.
Arizona's contributions have been recognized with prestigious awards such as the Green Tech Inspirational Achievement Award 2024 and the ELLE Style Fashion Changemaker Award 2024. DIRT Charity has also been honored with the Climate Action Award 2024 from the Camera Nazionale della Moda Italiana. In addition to founding DIRT, Arizona serves on the Advisory Boards of the Biodynamic Demeter Alliance and The Sustainable Angle.
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