MCL

Masami Charlotte Lavault

Egérie Kenzo

Farmer

After studying industrial design at the University of Applied Arts in Vienna and Central Saint Martins in London, Masami Charlotte Lavault turned to farming in 2013. She trained in biodynamic market gardening in Morocco and Great Britain, then in the use of effective microorganisms (EM) in Okinawa, Japan, and finally in small-scale organic floriculture with American horticulturist Erin Benzakein of Floret Flowers. She returned to France to bring to life this somewhat naive floral dream. In 2017, Masami founded Paris' first flower farm, and in 2023, the Sonchamp farm. Masami Charlotte is the face of FLOWER BY KENZO Perfumes. Her Franco-Japanese roots and her love for flowers make her the perfect embodiment of the Flower woman.