Adrien Geiger

L'OCCITANE en Provence

CEO

As the youngest son of Group Chairman Reinold Geiger, Adrien Geiger has been involved in the L’OCCITANE Group ever since he was a child. His strong analytical mind and committed values make him the ideal candidate to guide the L’OCCITANE en Provence brand to new heights. He joined L’OCCITANE en Provence in 2014, working first in marketing and product development, before becoming Chief Digital Officer in 2015, Chief Customer Experience Officer in 2016, Chief Growth Officer in 2017 and ultimately Global Brand Director in 2018. He also served as Group Sustainability Officer from 2020 to 2023. During this time, he spearheaded projects to regenerate nature and support biodiversity, while also driving the Group’s ambition to achieve B Corp certification. His personal philosophy, ‘think globally and progress locally’, continues to guide his tenure at L’OCCITANE en Provence, as he advocates for more sustainable business practices and collaborates with local producers. It is his ambition to set new industry standards at L’OCCITANE en Provence, whereby truly caring and giving back to society and the environment becomes the norm.