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Stephen Cronk

Founder Maison Mirabeau

Trustee of The Regenerative Viticulture Foundation

Description

Stephen joined the London wine trade in his early-twenties and within a few years set up his own wine business. Twenty years and three children later he moved his family to Provence where he and his wife, Jeany, founded Maison Mirabeau which is now an internationally recognised rosé wine brand. In 2019 they acquired a 20-hectare estate near La Garde Freinet in the Côtes de Provence appellation. The soil, having been intensively farmed for the previous 25 years, resembled a moon landscape so the couple decided to do everything to bring the estate back to life. Having looked into regenerative agriculture (RA), as well as organic viticulture, the path was set to convert their piece of land back to its natural glory and invite life back into its soils. This is steadily being undertaken with the guidance and support of regenerative viticulture pioneers who will be measuring the impact of this holistic system of farming over time.

This speaker will talk about

Find here the list of all the sessions presented by this speaker in order not to miss any of it.
All sessions
ATTRACTING CONSUMER & INCREASING DEMAND FOR REGENERATIVE PRODUCTS 🔉
AGORA C
Jun 3, 2026
3:05 PM3:45 PM

ATTRACTING CONSUMER & INCREASING DEMAND FOR REGENERATIVE PRODUCTS 🔉

How can regenerative products move from niche offerings to mainstream consumer demand? This session explores the levers for shifting consumer behavior—through clearer storytelling, credible...
Speakers:
Nicole Rolet
Chene Bleu winery La VerriereCEO & Co-Founder
Frédéric Lagacherie
AMASISACEO
Dom de Ville
The Wine SocietyDirector of Sustainability and Social Impact
Moderator:
Stephen Cronk
Founder Maison MirabeauTrustee of The Regenerative Viticulture Foundation
Online
THE POWER TO ACT: HOW RETAILERS ARE MOVING FORWARD TO DRIVE REGENERATIVE AGRICULTURE 🔉
AGORA C
Jun 3, 2026
3:50 PM4:20 PM

THE POWER TO ACT: HOW RETAILERS ARE MOVING FORWARD TO DRIVE REGENERATIVE AGRICULTURE 🔉

By investing in soil health and biodiversity while focusing on product origin, retailers are undertaking a new mission to accelerate the transition to regenerative agriculture. What steps are in...
Speakers:
Noémie Cantrelle
Systeme URegenerative Agriculture Development Manager
Emma Östansjö
SystembolagetSustainability Specialist
Stephen Cronk
Founder Maison MirabeauTrustee of The Regenerative Viticulture Foundation
Anne Trombini
Pour une Agriculture du Vivant (PADV)Managing Director
Online
ROC STORIES 🔉
AGORA C
Jun 4, 2026
3:10 PM3:40 PM

ROC STORIES 🔉

Regenerative organic certification is currently the highest standard for organic regenerative agriculture in the world. In this session we'll take a look at the journey of certified farms which...
Speakers:
Frédéric Revol
Domaine des Hautes GlacesFounder and General Manager
Nadine Fau
Château GaloupetManaging Director
Moderator:
Stephen Cronk
Founder Maison MirabeauTrustee of The Regenerative Viticulture Foundation
Online
All sessions
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