What does it mean to be a farmer today amid the shift toward regeneration? Through two paired conversations—one between a mentor and mentee in viticulture, and another between two farmers redefining traditional farmer stereotypes through innovative business practices and storytelling—this session highlights both the challenges and the evolving sense of purpose shaping contemporary farming journeys.
Track
PEOPLE: PSYCHOLOGY & SOCIOLOGY, RETAILERS, CONSUMERS, GASTRONOMY, ART & CULTURE
