What role can storytelling play in accelerating the agricultural transition? Exploring how film and media are reshaping public understanding of food systems, soil health, and regenerative agriculture will be the focus of the first livestream discussion in the US. The fireside chat will examine how compelling narratives based on science can move audiences from awareness to action—bridging science, culture, and optimism to inspire change across agriculture and beyond.
-------------------------------------------------
Regenerative agriculture is gaining momentum across the United States, with pioneering examples emerging across sectors—from California viticulture to ranching cooperatives. This session will explore how producers, brands, and communities are building viable models that prioritize soil health, ecosystem resilience, and stronger connections between consumers and the origins of their food.
